Group approves “ImpactArt” as an investment portfolio
Today, the family council approved the inclusion of “ImpactArt” as a stand-alone investment portfolio thereby adding Art as an asset class. “ImpactArt” is any art, regardless of its form, that links back to the fundamental human stories. Part of the family’s private contemporary art collection will be allocated as the base of the portfolio.
“With the establishment of ImpactArt, we will create a new category within our alternative investment portfolio. By funding sustainability in art, we will develop talented artists and bring sustainability into the asset class.”