“Demand for digital content is a unique opportunity to not only entertain but educate audiences.”

What do you believe is the role of companies in addressing sustainability and climate change?
Storytelling is a powerful tool and way to engage consumers and companies in our current and future challenges. It addresses the demands of the conscious consumer as well as the need for transparency and accountability. In 1998, my passion for art and storytelling led me to create an agency with a new approach to corporate branding that not only told stories but could thrive cross-platforms and media. Over the years, we have supported many brands to be purpose-led and relevant in their markets.

What are the means to educate people on the sustainability mindset?
COVID-19 has created unprecedented demand for digital content such as short-form, gaming, film and TV animation. This is a unique opportunity to not only entertain but educate audiences. For example, at Madefire, we provide a free Creator Tool for publishing stories. Today, we have over 100,000 creators working on stories from all over the world.​

What would say is unique about ViaTalenta’s work around the world?

It is wonderful to be part of a wider family that actively supports people in the art, creative and design worlds to tell their stories and exchange perspectives and experiences. What I like the most about ViaTalenta is that it has a “Creator-First” and “Artist-First” mindset in all its work.

For almost 20 years, we have shared many journeys together. We have worked with creatives, artists, anthropologist and designers from all over the world to contribute to impactful stories and we will continue the work for years to come.